Bryant Williams, the chemical-engineer-turned-founder of Hardcore Peanut Butter, joins the show to share his journey of disrupting a classic pantry staple. From his background in major CPG brands to launching his own product, Bryant discusses how he identified a gap in the market for a healthier, more functional peanut butter. He dives into the process of creating unique flavors like coffee and bourbon by combining things people love, the importance of grassroots marketing through farmers' markets, and the challenges of finding the right co-manufacturer. This episode is a must-listen for any aspiring food entrepreneur, offering insights on product development, building a brand from scratch, and the power of a strong founder story.