Daniella Senior, the founder of Colada Shop, shares her entrepreneurial journey, which started with a home-based catering business in the Dominican Republic at the age of 13. She discusses how her culinary school education and diverse experience in the hospitality industry provided the foundation for her own venture. Daniella reveals the origin story of Colada Shop, an all-day Cuban cafe, and how it evolved from a cover for a speakeasy into a thriving business with a passionate following. She offers a masterclass in creating a unique and inviting atmosphere, detailing the intentional design choices, from lighting and music to the specific espresso machines she uses, that allow her cafes to seamlessly transition from a morning coffee spot to an evening cocktail bar. This episode is packed with insights on brand identity, customer experience, and the importance of evolving to meet your customers' needs.