Aaron Solomon, founder of the restaurant booking app Ambl, shares his incredible journey from a stable career in finance to the volatile world of tech startups. He recounts the moment he realized the frustration of booking a restaurant and envisioned a seamless, Uber-like experience for diners. Aaron takes us through the early days of Ambl, from pitching his idea door-to-door to London restaurants and getting his first 200 sign-ups, to the nerve-wracking launch day and the challenges of building a two-sided marketplace. He discusses the importance of solving a real pain point for both consumers and restaurants, the fragmented nature of the hospitality industry, and how he's working to create a more unified and efficient booking system.

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