Kashish Juneja, a recent Haas graduate and founder of Aura, a health-conscious boba shop, shares her raw and honest journey of entrepreneurship. She talks about the evolution of her business, from a sugar-free boba concept to a brand that celebrates health, community, and her own Indian culture. Kashish opens up about the challenges of finding the right business idea, dealing with cultural appropriation accusations, and the personal growth she experienced while building her brand. She also discusses the importance of creating a "third space" for customers, the pivot to catering and experiential events to survive in a tough market, and her unique approach to grassroots, in-person marketing. This episode is an inspiring story of a young founder finding her voice and her "why" in the competitive food and beverage industry.