Mijo Alanis, the founder of Beyond Juicery + Eatery, shares his inspiring journey from washing dishes at 15 to building a thriving franchise. He recounts the early days of his career in the restaurant industry, learning every aspect of the business from the ground up. Mijo explains how a simple observation about changing consumer preferences led him to open his first smoothie shop, and the challenges he faced in the early years. He provides a deep dive into the franchising model, explaining why he chose it over licensing to maintain control over quality and customer experience. Mijo also shares valuable insights on the importance of systems and procedures, the power of a strong company culture, and how to build a brand that makes people feel good.